People will not wait for a slow website, especially on a phone. Speed affects how many visitors stay, and it is one of the things search engines consider. You do not need to be technical to improve it.
The usual causes
- Huge images. Photos straight from a camera can be many times larger than needed.
- Too many plugins. Each one adds code that has to load.
- Slow hosting. A crowded server slows everything down.
- Heavy page builders and effects. Fancy features can cost speed.
- Third-party scripts. Chat widgets, trackers and fonts add up.
Fixes that matter most
- Resize and compress images before uploading them.
- Remove plugins you do not use.
- Use good hosting with caching.
- Load images lazily so the top of the page appears first.
- Keep third-party scripts to a minimum.
How to measure
Google PageSpeed Insights is free and tests your pages on mobile. Look at the biggest issues it lists first, rather than chasing a perfect score.
We build sites with speed in mind from day one. See our web design.